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Archive for August, 2008

Making Money On the Net: Double Your Profits With This Little Question

Sunday, August 31st, 2008

Making Money on the Internet: Double Conversions with this simple question

How would you like to double or triple the money you make off of your current customers by asking a simple question. Well it really is that easy. If you are in business, whether online or offline you have a good understanding of what need you are trying to fill. That’s the only way you make money. These people are trading their money in exchange for your solution to their problem.

So if we think about it, problems are really the key thing here. Without a problem they would never come looking for you and you wouldn’t make a product for them.

So if this is the case why do so many marketers send promotion after promotion to their list without even once asking these people a simple question: How can I help you.

Why are we making life so difficult on ourselves? Just because your subscriber bought a book from you about weight loss doesn’t mean that their problems are over. They might be struggling with a particular exercise, they might be wondering how to keep to their diet when they are away from home. Who knows?

Nobody unless you ask. Interested in the easiest way to make money on the planet? Interested in shooting your conversions through the roof? Just ask your subscribers what they need and give it to them for a price.

You know they’ll buy it because they just told you they would.

I don’t know why people don’t do this. Maybe they’re just afraid of admitting they don’t know everything. But guess what? You’re not fooling anyone. The numbers don’t lie. If you’re only converting a very small percentage of your buyers into customers than you are sending out promotions that simply miss the mark.

Why not just give people what they want?

It’s time to stop getting people to buy stuff from you and start giving people what they ask for.

You’ll be amazed at the results if you only put this into practice. Do it today.

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How to Be Included In Google News and Get SWARMS of traffic

Sunday, August 31st, 2008

You want swarms of traffic from Google? Who doesn’t. There’s no surer way to drive armies of traffic to your website than inclusion in Google news.

Recent changes at Google to a system of “Universal Search” are causing Google News results to show up, not only when you use the Google News tab, but whenever you type in anything in the main search box. And Google News search results rank well. Really well.

Now it may not be right for your business, but it’s good to have this option on the table.

First let’s talk about how to get it done. You need to do a Google search for “Submit to Google News” to get to the form.
But they won’t just accept any article that you think might be news.

They are looking for seven characteristics to your site before they let you in and here’s what they are. As you read these you might be thinking “I guess I need to turn my site into a news site” and that’s pretty much what you need to do.

  1. You need to have an original story. A rewriting of a story already in existence won’t cut it
  2. You need to have an author’s page. You should have more than one author with a resource box listing who they are.
  3. Contact Page: You need to have a page with an About Us and another one with contact information such as email and phone number
  4. Video and images: Have them integrated into your article.
  5. Have a news –style website template.
  6. Your Homepage or Logo should clearly indicate what segment of the news you cover e.g. business, sports
  7. Publish Stories At Least Three Times A Day

Those are the seven steps to getting an article listed in Google news.

Go through the effort and enjoy your flood of traffic.

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SEO Scams - Part 2

Sunday, August 31st, 2008

7 Ways to Know if Your SEO is SCAMMING You

It was my first “big idea” online. I’d hire an SEO guy to drive traffic to my website. I put out an ad and one SEO seemed so incredible I was on cloud 9 for a week. I quickly shelled out the cash advance (50%) for the project and the SEO was promising me 10,000 hits on my site in three months. What a genius I was for outsourcing this? Why hadn’t everyone thought of this?

Three months later with absolutely no improvement in my rankings I realized the cold hard truth: I was scammed.

It was a lesson learned the hard way. But it won’t happen again. And it won’t happen to you either if you master these 8 tip offs that your SEO is ripping you off and how to avoid them.

  1. They won’t let you talk to their past clients: They’ll usually tell you that they have some sort of confidentiality agreement with their past clients, or maybe they’re a new company. Don’t buy it! If they are a scammer the past clients are the people you need to speak to most. If they don’t give you access to them. Don’t give them a dime.
  2. They won’t provide position reports. An SEO needs to be trying to get your site ranked for a specific keyword. Demand that each week you get a report telling you what number ranking you have and how its changed from the week before. If you’re not getting these reports or you’re getting them and there is no improvement after a few weeks, you’re probably being scammed.

  1. They won’t give you a report of the links they created for you. Don’t be fooled by talk of “specialized services” and intellectual property rights. If you are paying for it, you have a right to know exactly where your links are coming from. Demand a detailed report.

  1. They give you Meaningless Guarantees

If an SEO gives you a guarantee about anything, think long and hard about what he just said.

If he says “if you don’t receive a #1 ranking we’ll keep working for you until you do”.

Realize that while this sounds good, it could result in them doing absolutely nothing but collecting checks from you for ten years while they keep telling you they’re “working on it” and “it takes time”

SEO takes time, but you should see some positive results within a couple of weeks. Be on guard folks, it’s a nasty world of SEO scammers. Don’t be easy prey.

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How to Profit From Social Media By Not Worrying About Social Media

Sunday, August 31st, 2008

How to Profit From Social Media By Not Worrying About Social Media

Web 2.0 is scary. It’s not like search engine optimization or pay per click. There are no rules to getting to the top. It’s more like you’re back in school and it’s one big popularity contest. If people like what you’re doing, you’re golden. If they don’t, you’re toast.

The key with social media is to stop worrying about getting traffic from social media. Sure you might be able to game the system once or twice by illegitimately getting yourself to the front page of Digg, but your success will be very short lived. There are no more secrets on the internet. You can run but you can’t hide.

The only way to really dominate social media is to be great. You must giving real value to your subscribers and when you do they’ll Stumble you, they’ll Digg you, they’ll Twitter about you. It’s will all happen automatically.

So if Web 2.0 is like a popularity contest than the rules that applied in school apply here too. Be yourself. If you’re a character, let it show. If you screwed up, tell them about it. The name of the game in Web 2.0 is transparency and being real. You’re not fooling anyone. Be a real person. Be an honest person. Be someone who gives value in articles you write, in every email you send. Over deliver on every product you sell and you won’t have to worry about Social media. It will all happen for you.

If you don’t believe me just take a look at your favorite social networking site. Look at what is on top. Is it the keyword optimized articles? Heck no! Is it the ones that had the 2-3% keyword density. No way again! It’s the article s that were special. It’s the articles that were timely. The articles that provoked some thought. Be great and you’ll always have a loyal following in Social media. Try to game the system and you’ll be a Social Media dud.

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SEO Scams

Sunday, August 31st, 2008

You think you’re SEO is doing a good job because he told you so, right? Wrong. SEO scammers are everywhere on the internet and they make a darn good living off of victims just like yourself.

We pick up where we left off in the last article, making you aware of the 7 ways to know your SEO is a scammer. Here the other three signs you need to be on the lookout for:

  1. They are very concerned with improvement your Page Rank

Page rank is mainly an indicator of how often Google crawls your site. It really is no indication whatsoever of how well you will rank in the search engines. Your site may be more “important” in Google’s eyes, but a more relevant site will always rank better than a more “important” site.

But this is a perfect metric for the SEO scammer to focus on because it takes a long time for the Page Rank to improve and they can keep sucking money out of your account letting you think that you’re actually accomplishing something.

  1. They put tremendous focus on your link quantity:

Wouldn’t you like 1,000 backlinks to your website. I wouldn’t. It’s quality that counts when it comes to links, while quantity runs a distant second.

I had a site with 1,000 backlinks built to it. The links were of such poor quality that the rankings actually went down after all that. That’s because the more links you have the less Google values each link. If you have too many links Google classifies you as a “link farm” and your site will be penalized.

  1. They are overdoing it with the keyword density

It’s the oldest trick in the book and Google has caught onto it long ago. If they want you to rank well for a keyword they’ll stuff that keyword into every nook and cranny on your site and call it “optimization”. All they’re really done is optimize your site for a ban coming to a website near you very soon.

It’s unfortunate that we all have to learn SEO ourselves to an extent so that we can outsource properly. But hopefully with enough education we can run these SEO bloodsuckers out of town.

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