Making Money on the Internet: Double Conversions with this simple question

How would you like to double or triple the money you make off of your current customers by asking a simple question. Well it really is that easy. If you are in business, whether online or offline you have a good understanding of what need you are trying to fill. That’s the only way you make money. These people are trading their money in exchange for your solution to their problem.

So if we think about it, problems are really the key thing here. Without a problem they would never come looking for you and you wouldn’t make a product for them.

So if this is the case why do so many marketers send promotion after promotion to their list without even once asking these people a simple question: How can I help you.

Why are we making life so difficult on ourselves? Just because your subscriber bought a book from you about weight loss doesn’t mean that their problems are over. They might be struggling with a particular exercise, they might be wondering how to keep to their diet when they are away from home. Who knows?

Nobody unless you ask. Interested in the easiest way to make money on the planet? Interested in shooting your conversions through the roof? Just ask your subscribers what they need and give it to them for a price.

You know they’ll buy it because they just told you they would.

I don’t know why people don’t do this. Maybe they’re just afraid of admitting they don’t know everything. But guess what? You’re not fooling anyone. The numbers don’t lie. If you’re only converting a very small percentage of your buyers into customers than you are sending out promotions that simply miss the mark.

Why not just give people what they want?

It’s time to stop getting people to buy stuff from you and start giving people what they ask for.

One of the easiest ways to legitimately make money online is by harnessing the power of a mailing list.

We can talk about how to get a mailing list another time. The questions we need to address is what to DO with your mailing list.

Most people completely blow this one! They will bombard their list with affiliate promotions with products from Clickbank that they’ve never used and never read. If your customers buy even one of these products and are disappointed you’ve lost their trust for life. So don’t do it!

Here is a better idea that will make you money every time and keep you list happy as a clam so they’ll buy from you again and again.

Figure out what niche you are in whether it be gardening, marketing or whatever.

Then create a short report (just 7-15 pages) converted to PDF that give the reader e.g. “18 Ways to keep weeds away for ever” or “The secret to cutting your corporate tax liability in half”.

Then price the report at a very low cost such as 10 bucks.

Fill the report with lots of meaty information. More helpful information than they would ever expect to receive for their ten dollars. Set up a Paypal payment link, a short sales letter and a download page and you’re ready to roll.

The sales will come flooding in.

But don’t stop there. It is perfectly legitimate to offer them another report a week later that helps them with another aspect of their problem. If they liked one they’ll love another one of your reports.

They will now be comfortable spending money with you and since each report is cheap they won’t have to break the bank to buy into your offer.

Here’s the really nifty thing. Each report can become a promotion for your other reports.

If they liked your report about how to slash their corporate tax they’ll probably also like your report about how to slash their income tax. So at the top of each PDF report place links to your other reports.

Once you’ve built up a steady stream of reports you can bundle them together and you may just have yourself a high end product that could sell for as much as $77 called something like “Tax Slashing Secrets”.

You could even make this even easier by interviewing someone and making the transcript of the report into your PDF.

Be sure you know what kind of report your list would be interested in having.

How do you do this? Just ask them. Make sure your report meets their demands to ensure solid sales every time you do this.

You’ll be amazed at how much easier to is to sell to happy customers than it is to sell to ones you tried to scam.

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It takes time and money to get your prospects to your website and getting them to click the “buy now” button. Every niche has a limited number of people in it on any given day. That’s why most marketers at some point realize they need to find ways to pull more profit from their already existing prospects and traffic. But how can you take that same limited number of people that are already coming to your site and double and triple the amount of money you get from each one of them? There are several ways, but the best one I know of is the upsell.

How many times have you ordered something from your local burger joint only to be asked: “do you want fries with that?” I bet most of the time you’ll order those fries, too. If so, you’ve experienced an upsell and how powerful it can be. The hard work for the restaurant was getting you to that counter to buy. Being at the counter is called the “point of sale”. But with the same effort they are able to greatly increase their profits from that same effort by just offering you a product that nicely compliments what you were already buying.

You were already qualified as being someone interested in spending money with that business, they knew what you were buying, and you already had your credit card in hand. You were what’s known as a “warm” customer. “Warm” customers are far more likely to buy than any new prospects still on the street.

If you think this trick works well in the offline world, wait until you see it at work in your online business. Online creating an upsell couldn’t be easier. Let’s say you are selling a digitally downloadable product or even a physical product. At the point of purchase offer a “special report” that highlights and explains a few ways to make the original product work even better. It doesn’t need to be long. It just needs to be something that your prospect would be truly interested in. If it’s a membership site, create two levels of membership with the second one being more expensive but getting access to personal coaching from you, for instance.

If you’ve done this right, your customers will benefit and so will your bank account. See what adding an upsell will do for your business today!

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