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There are three pieces of the puzzle that you’ll need to know to make your article marketing work.

1. You’ll need to make sure the keyword you’ve chosen is profitable.

Getting traffic to a keyword is fun, but it’s pointless if the people searching for that term won’t actually buy anything.

So here are two ways to make sure that you’ve chosen a “buyer’s keyword”.

a) The Hard Way: Type the keyword into Google. Look to the right. Are people advertising there?

If so, write down what their ads say exactly.

Continue to spy on the advertisers there for a month. If they are still there, you can be quite sure they are making money placing their ads on that keyword. They pay per click, and they wouldn’t be just throwing money down the toilet for a month if the clicks on that keyword didn’t turn into sales.

b) The Easy Way:

Same concept. Faster way to get your intelligence.

Go to a site called www.spyfu.com and type in the keyword you are thinking of targeting.

Look below and you will see ads. I can prove this to you if you’d like, but for now you’ll just have to take more word for it that those ads that you see are ONE MONTH OLD. Are you getting the trick now?

Now that you know that those ads are a month old go back to Google, see if you see ads that are the same or very similar. If you do, it’s a winner. If you don’t it isn’t.

It’s just that simple folks.

2. Write a Persuasive Resource Box

It’s not enough just to put a link back to your site in the resource box. You need to give your article viewers a DARN good reason for clicking on that link. And you need to give them a darn good reason for clicking on it RIGHT NOW! Tell the some of the major and immediate benefits they’ll get from going to your site and grabbing that free report (or sample ebook) that you offer. Don’t interrupt your article with the resource box.

Let the resource box look like a continuation of the article so people read right into your pitch (it’s against the rules of EzineArticles.com to mention your website in the body of the article…this is the way around that).

3. Have a Great Title

If your title stinks, why would anyone click on it in the first place.

People love lists e.g. top 5 ways to cure acne IMMEDIATELY!

People also love a little controversy e.g. This Shocking Secret to Weight Loss Will Furiate the “Experts”

People also love something newsworthy e.g. Breaktrough Technique Discovered That Will Eliminate Weeds Forever.

Hope you enjoyed this short free training on this fantastic free way to get traffic to your website.

Let me know what you thought of this in the comments section.

Was it too advanced? Too basic? Just right?

Here’s to Your BIG Time Success,

Mike

Below you’ll find Part 1of this article. Read that first.

The second fact of business that you need to know is: you can only make money if you do something other people don’t want to do themselves.

Think about it. You could do the drycleaning yourself, but you don’t want to be in that business so you outsource it. A lot of people feel the same way so drycleaners do pretty well on the whole.

That’s just the way an economy works.

The saying goes “if you want to make a living, do something others want to do, if you want to make a fortune, done something NOBODY wants to do”.

So The more undesirable a thing is to do…by definition the more people are willing to pay for it.

In other words the more you do something that’s a real pain in the butt for others, the more money you’ll make.

Let’s see how this applies to what we said about sales being the highest paid profession once you get good at it.

What is the kind of sales people HATE doing the most?

Answer: Door to door sales.

The fact is nobody really does door to door sales anymore but Girlscouts and Boyscouts and other kids trying to make some money to fund their extracurricullar activities.

Now this is really going to flip your lid.

Did you know that these Girl Scouts and Boy Scouts who really hustle bring in about $500-$1,000

in sales per week! And they only work evenings. Imagine what would happen if you did it full time!

The reason is because nobody else wants to do door to door sales, so there is virtually no competition.

A face to face interaction is free (if you’re on foot) and has the most powerful impact on the prosepect than anything else really can accomplish. Letters get thrown away, phone calls get hung up on, but it’s a lot harder to slam a door in someone’s actual face.

It’s no wonder that the very few people who do go knocking on doors for a living are often making up upwards of $1,000 per day.

Door to door sales are powerful and the field is completely wide open.

Now I know what you’re thinking. You don’t want to do door to door sales either.

But consider a few things. It’s not necessarily residential door to door sales. It’s also business to business.

It means doors of businesses, churches, government agencies, and anywhere a possible buyer can be found

Also consider that you don’t even need to do it yourself.

You can hire kids or whoever you want to do the job for you. Their work pays for itself. You could even pay them on a commission only basis.

All you really need to get started is a product and you will need to sell the salespeople you’ll hire on the idea of doing the job for you.

In the next post let’s talk about how this might work in a real life example.

I was just reading a report by someone I admire greatly and he was talking about the most profitable profession.

I guarantee it’s not what you think. If you guessed doctor lawyer or even hedgefund manager you are all dead wrong.

The highest paid profession is….drum roll please…..

SALES!

What?!

Sales is the highest paid profession?!??!?!

It’s true.

Let me shock you even more. Door to door sales is probably the easiest and most profitable business you can possibly start right now.

You probably think of a sales job as a last resort. The bottom of the totem pole. Door to door sales is even lower.

But you need to understand some thing about business to understand why this is the case.

Fact #1: Nobody makes any money until somebody sells something.

Every millionere alive today is involved in some sort of selling. It’s the engine that makes the economy run.

Even doctors and lawyers are in sales, they sell services!

You might think that the owner of Wal-Mart became wealthy by owning a popular chain of stores. Not true.

OWNING something doens’t make anyone any money. Only SELLING something does.

This really applies to every aspect of the business world.

So why do salesmen get such a bad rap?

Well the problem is that most salesmen are rank amatuers. Did you know that on average 20% of salesmen bring in 80% of the companies’ sales?

Most people look at sales as a career and not a ticket to great wealth, and therefore they never really take their sales the next level. They read the script and never really think about starting their own company, outsourcing, leverage, scaling and all those other goodies.

But sales still remains the highest paid profession for those who have studies its ways and have become PROFESSIONAL salesmen.

I recommend you become one too!

In the next post we’ll cover another fact of business and how you can profit from it.

It’s no secret that our banks are in trouble, the mortgage bubble is popping, gas and food prices are way up and American’s are in a credit crunch the likes of which we haven’t seen in many years.

The stock market recently dropped over 700 points in one day. The largest single drop since the Great Depression.

Scary stuff.

What to do about it?

I hear so many people talking about ways to cut back and SAVE more money.

I hear very few people telling them to ramp it up and MAKE MORE money.

The reason is simple. Most people have jobs. They don’t get raises and promotions on demand.

But guess what? We are internet marketers and we DO get raises and promotions on demand.

If times get tough, I dig deeper. I create another product. Tackle another niche. While everyone else is slowing down, I speed up, work harder and all of the sudden the economic downturn doesn’t affect the Williams’ household much at all.

Guess what? Making money now will be even EASIER than before!

Why?

Because just as the cost of houses and stocks are falling, the price of advertizing is falling too.

A lot of people are freaked out and they are jumping ship, dropping their advertizing campaigns.

That means that right now is actually a golden opportunity for you to make more money than ever.

Banks that sold bad loans, went out of business as they should have.

But those of us who are providing REAL VALUE to people who desperately need our products have always done well and will continue to do well as sure as the world turns.

Maybe I’m a bit more busy than I used to be setting up a new product in a new niche. But that’s about it.

Either way I hope you realize now the importance of taking the 60dayintensive course seriously.

This stuff is not a joke. Those that do not have a stable source of income are losing their homes and more.

If you take action on what you’ve learned you can ride this out in style. Will it be easy? Heck no!

Will it take some time and effort to bust through that learning curve to master something like Pay Per Click? Heck yes!

But don’t think this is not the time to complete your information product business. This may will be the BEST time.

There are still just as many people out there that need solutions. They are still willing to pay for those solutions.

In fact, these times may have caused some new problems that require some new solutions.

Think about it. Do your niche research as explained in the course. And start to insulate yourself from the ups and downs of this economy with stable consistent and even auto-pilot income.

Dig deeper and multiply your efforts and you’ll be one of the ones profiting from this economic downturn instead of being hurt by it.

Mike Williams

P.S. Now would be a perfect time to jump into the Pay Per Click advertising game and make a killing.

This is the only tool you’ll ever need to make it happen

I thought this concept was so powerful that I wanted you all to see this. All of Eben’s videos are top notch, I recommend you check them out.